Visitor companies

Visitor companies shows which companies visit your site and talk to your agents, so you know who is looking at your pricing before they fill in a form. It works at company level only: ASDK never tells you which person visited, and never stores visitors' IP addresses.

What you see

• The companies feed. Every company seen in the last 7, 30 or 90 days, newest activity first, with its visits, page views, conversations and leads in that period. Filter by site, search by name or domain, or show only companies with a signal.
• Signals. Each company carries the signals it showed in the period: Left a lead, Talked to an agent, Viewed pricing (a page such as /pricing or /plans) and Came back (activity on two days or more).
• A company's page. Activity per day, the pages of your site it viewed most, its conversations and its leads, its website, and the industry, size and country when they are known.
• The company in the inbox. A conversation or lead with a known company shows it next to the visitor's details, with a link to the company's page.

Conversations and leads appear in the inbox and the leads list as before; visitor companies adds the company they came from.

How a company is identified

ASDK uses two sources, and only these two:

1. The network a visitor comes from. When a visitor's browser loads your pages or opens the widget, ASDK looks up who runs the visitor's network with IPinfo. Only business networks count: a company that runs its own office network or has its own range. Networks of internet providers, mobile carriers, hosting and cloud providers, universities and governments are discarded, and so are VPNs, proxies and Tor. Someone working from home or on a phone is therefore never shown as a company.
2. A lead's work email. When a visitor leaves an address such as dana@acme-robotics.com, the company is the email's domain. Addresses of free-mail and throwaway providers (Gmail, Outlook, Proton and the like) name no company and are ignored. ASDK then reads the company's own home page once a month for its name, description and icon; no other data vendor is involved.

Your own company never shows up as a visitor of your site: a network or email domain that matches your site's domain is skipped. Bots, search engine crawlers and your tries in the dashboard's preview are left out too.

What is collected

To look a network up, the visitor's IP address is sent to IPinfo once and then discarded. ASDK reduces every address to its network (the first three parts of an IPv4 address, or the first 48 bits of an IPv6 address) and caches the answer for that network for 30 days, so most visits need no lookup at all. IPinfo handles the address for ASDK as a subprocessor; it will be on the subprocessors list before visitor companies is released.

Visits are counted per visitor, or per network for pages viewed without the widget opened; 30 minutes without activity end a visit.

Visitors from the EU, the EEA and the UK

Skip visitors from the EU, the EEA and the UK is on by default. With it on, a company whose network is in one of these countries is discarded, and its visits are not counted. A lookup that names no country is treated the same way. Leads are the exception: when a visitor gives you a work email, its company is shown wherever they are, because they told you who they are.

Turn the switch off only when you have checked that your legitimate interest (below) covers these visitors and your privacy policy says so.

Legal basis

For your visitors, your company is the controller and ASDK is your processor, as for conversations and leads. See Data we store.

• Company data is not personal data. Under the GDPR, data about a legal person, such as its name and contact details, is outside the regulation (Recital 14). The companies feed holds only that.
• The lookup itself processes personal data. An IP address can identify a person, so reading it to find the network's owner is processing of personal data, even though the address is discarded right away.
• The usual basis is legitimate interest (GDPR Article 6(1)(f)): understanding which businesses take an interest in your offer. The European Data Protection Board's guidelines say a controller should check and document three things before relying on it: that the interest is legitimate, that the processing is necessary for it, and that visitors' rights do not override it. Company-level results, discarded consumer networks, no stored addresses and the EU switch all help that balance, but the decision and the record of it are yours.

This page is not legal advice. If you are unsure, ask whoever reviews your privacy policy.

Tell visitors in your privacy policy

Add a paragraph like this to your privacy policy, adapted to your company and the switch you chose:

Company identification. When you visit our website, we use ASDK and its
subprocessor IPinfo to find out whether you are browsing from the
network of a business and, if so, which one. We use this to understand
which companies are interested in our services. We see the company's
name and the pages viewed from its network, never who you are. Your IP
address is used only for this lookup and is not stored. Networks of
internet providers and mobile carriers are not identified. If you leave
us a work email address, we link your message to your company. Our legal
basis is our legitimate interest in understanding demand for our
services (Art. 6(1)(f) GDPR). You can object at any time by contacting
us at [your privacy contact].

If your site has a consent banner, describe the feature there too. Visitor companies sets no cookies and works only while the ASDK widget runs on your pages.

Switch it on or off

Switching off stops new lookups at once. Companies already identified stay on the page. Deleting the site deletes its companies with everything else; to remove only the company data of a site, write to hello@asdk.com from the address of a workspace owner. See Delete your data.