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Coming soonPlanned for the Pro plan

Quote calculators and quizzes, built from plain-language rules

Forms will turn a static contact form into a short conversation that asks the right questions, shows a price range on the spot and sends you a lead with a budget attached. It’s coming soon: join the waitlist to try it first.

Trial
After launch
Knowledge
Shared with every agent
Setup
One script for every agent
Preview of a planned agent. Northwind Logistics is a fictional company.

Contact forms ask for everything and give nothing back

Buyers want a ballpark figure before they talk to sales. A form that asks for a phone number and promises a call gives them a reason to leave.

  1. “Contact us for a quote”

    A facilities manager wants to know roughly what cleaning three floors would cost. Your form asks for a phone number and promises a call. They close the tab and try a competitor with a price list.

  2. Leads without the facts you need

    When someone does submit, you get a name and a message like “need pricing”. The first call is spent collecting basics that a few questions could have covered.

  3. Calculators nobody maintains

    A custom quote calculator means developer time for every price change. So most sites never build one, or build one once and leave the old prices in it.

How Forms will work

  1. Describe your pricing in plain language

    For example: “Office cleaning costs $0.12 per square foot per visit, with a $150 minimum. Weekend visits cost 20% more.” Forms will turn rules like these into questions.

  2. Visitors answer a few questions

    Forms will ask only what changes the price or the fit, one question at a time, and skip what doesn’t apply.

  3. They see a price range right away

    The visitor gets an estimate range and what it depends on, so they can decide whether to go on.

  4. You get a lead with budget and details

    The answers, the estimate and the contact details will go to your dashboard and to your team, ready for a proper quote.

A conversation instead of a form

What it will doForms is coming soon. This section describes what we are building, and details may change before launch.

  • Rules in plain language

    Describe your prices the way you’d explain them to a new hire. The AI drafts the questions and formulas; you check them and publish, with no developer time.

    Preview of a planned agent. Northwind Logistics is a fictional company.
  • Ranges, not promises

    Estimates will come as ranges with the assumptions shown, plus a clear note that the final quote comes from you.

    Preview of a planned agent. Northwind Logistics is a fictional company.
  • Leads with a budget attached

    Each lead will arrive with the visitor’s answers, the estimate and their contact details.

    Preview of a planned agent. Northwind Logistics is a fictional company.

Also planned for Forms

  • Quote calculators and quizzes

    Price estimates, product finders, eligibility checks and “which plan fits me” quizzes from the same building blocks.

  • CRM and automation

    Send quote requests to HubSpot or Pipedrive, or anywhere else with webhooks, Zapier or Make.

A cleaning quote in three questions

The visitor answers short questions and gets an estimate range built from the business’s own pricing rules.

What to notice

  • Only questions that change the price are asked.
  • The estimate is a range, with what it is based on.
  • The lead arrives with the answers and the estimate.
AssistantAI agent · answers from this websiteExample

You’re chatting with an AI agent. Estimates are not binding quotes.

  1. AI agent: I can give you a quick estimate for office cleaning. How large is the space?
  2. Size: Under 2,000 sq ft2,000–5,000 sq ft (selected)Over 5,000 sq ft
  3. AI agent: How often would you like it cleaned?
  4. Frequency: WeeklyTwice a week (selected)Daily
  5. AI agent: Any weekend visits?
  6. Visitor: No, weekdays only.
  7. Estimate
    Range
    $1,920 – $4,800 a month
    Based on
    8 visits a month, 2,000–5,000 sq ft, weekdays

    The final quote follows a short site visit.

  8. AI agent: Would you like an exact quote? Leave your email and the team will send one.
  9. Lead sent with size, frequency and estimate range
Example on a fictional site: a commercial cleaning company. A static illustration, not a live conversation.

For businesses that price by the job

  • Service businesses

    Cleaning, maintenance, logistics and installation companies can give instant estimates for jobs priced by size, frequency or distance.

  • Agencies and studios

    Turn “how much for a website?” into a scoped estimate, using the same questions you would ask on a discovery call.

  • Industrial and B2B suppliers

    Estimate volume pricing, lead times or configurations before the buyer talks to sales.

  • SaaS companies

    Help visitors pick a plan with a short quiz, and learn their team size and use case along the way.

Plans that include Forms

  • Free$0/monthNot included
  • Starter$39/monthNot included
  • ProStarts here$129/monthIncluded
  • Business$349/monthIncluded
  • Agencyfrom $499/monthIncluded

Forms is planned for the Pro plan, $129/month, and every plan above it. Join the waitlist now and switch it on once it launches.

Once Forms launches, the 14-day trial will include it.

Compare all plans

Questions about Forms

Something else? Write to hello@asdk.com

When will Forms be available?

Forms is coming soon. Join the waitlist and we’ll let you know when you can try it on your site.

Will I need a developer to set it up?

No, that’s the point of it. You’ll describe your pricing and questions in plain language, check the result in a preview and publish it.

Will visitors see a binding price?

No. Forms will show an estimate range and the assumptions behind it, and say that the final quote comes from you.

Can it replace my existing contact form?

For many sites, yes: Forms will collect the same contact details plus the answers and the estimate. You could also keep your form and add Forms next to it.

How is this different from a quiz builder?

Quiz builders make you draw every branch. With Forms you’ll write rules, and the agent will work out which questions to ask, answer side questions from your knowledge base and keep the conversation short.

Which plans will include Forms?

Forms is planned for Pro ($129 a month, or $103 a month billed annually) and every plan above it. Pro also includes Chat, Sales, and Agent-Ready, which you can use now.

Be first to try Forms

Forms is coming soon. Join the waitlist and we’ll let you know when you can replace your contact form with it.