AI agents for law firms

A law firm's website talks to people at a difficult moment: a dispute, a deadline, a contract they do not understand. They want to know quickly whether you handle their kind of matter, what it costs and how soon they can talk to a lawyer. An AI agent can answer those questions at any hour. It also brings professional-conduct questions that a SaaS company never has to think about, so this page spends as much time on guardrails as on features.

Who visits a law firm website and what they need

• Prospective clients. Individuals and business owners asking whether you handle their type of matter, whether you practice in their state, how fees work, whether the first consultation is free and what happens next.
• People with an urgent deadline. A hearing date, a contract to sign, a response due. They need to reach a person, not read an article.
• Existing clients. Trying to reach their attorney or send a document. Their matter should never be discussed in a website chat.
• Other parties. The person on the other side of a dispute can visit your site too. What they type into a chat can matter, as explained below.
• Referring attorneys, journalists and job candidates, each with their own contact.

Which ASDK agents fit a law firm website

ASDK is in early access. Chat, Sales and Agent-Ready are early-access agents; Forms is coming soon.

Chat: answers about the firm, not about the visitor's case

Example flow: "Do you handle non-compete disputes for employers in Texas?" Chat answers from your practice-area pages, states which offices and admissions the site lists, and links to them. When a visitor asks "do I have a case?", Chat explains that it cannot evaluate their situation and offers a consultation instead.

Sales: consultation booking with a minimal intake

Example flow: a visitor wants a contract reviewed this week. The Sales agent asks only what you allow: name, contact details, matter type, the names of other parties for a conflict check, and whether another lawyer already represents them. It offers a consultation slot through Cal.com, Calendly or Google Calendar and sends the request to your team or, through webhooks, to your intake system; native CRM sync is coming soon. It does not ask for the story.

Forms (coming soon): structured intake

When Forms ships, it will replace open text boxes with structured questions, such as matter type, jurisdiction and key dates, and can show published flat fees for standard services. Structured questions are also easier to keep within intake limits than a free-form chat.

Agent-Ready: practice areas assistants can read

Agent-Ready hosts an llms.txt file that points assistants to your practice areas, lawyers and contact options, and exposes actions such as "book a consultation" through the widget.

Guardrails that matter for law firms

Say it is AI, and not a lawyer. The Florida Bar's Ethics Opinion 24-1, an advisory opinion for Florida lawyers, says chatbots that communicate with clients or third parties must include a disclaimer that the chatbot is an AI program and not a lawyer or employee of the firm. ASDK always shows an AI disclosure; for a law firm, make it say "not a lawyer" as well.

Keep intake minimal. Under ABA Model Rule 1.18, a person who consults a lawyer about possible representation is a prospective client. If the firm receives information from them that could be significantly harmful in a matter, it may be barred from representing someone on the other side of the same or a substantially related matter. ABA Formal Opinion 492 advises warning prospective clients against disclosing detailed information. Configure the greeting to say "please do not describe your matter here", and keep the questions to what a conflict check needs.

Put the disclaimer where it is read. ABA Formal Opinion 10-457 on lawyer websites, summarized in the ABA Journal, says such warnings work only if they are reasonably understandable, properly placed and not misleading, and placed where visitors are likely to see them before they go on. In a chat, that means in the greeting, before the first message.

No legal advice. The agent may share general information from your published articles, labeled as general. Florida's opinion also suggests screening questions that limit the chatbot's communications when a person already has a lawyer.

Advertising rules still apply. Anything the agent says is a communication about your services. No promised outcomes, and past results only as published, with whatever disclaimers your jurisdiction requires.

Treat the vendor as part of your practice. ABA Formal Opinion 512 reminds lawyers using generative AI of their duties of competence, confidentiality, communication and supervision. Ask any chat vendor, ASDK included, where transcripts are stored and who can access them, and keep a handoff to your staff one step away.

How AI assistants research law firms

A prospective client can ask an assistant for "a business litigation firm in Dallas that handles non-compete cases". An assistant can only match you on specifics it can find, and your own site is the source you control. Make these explicit, in plain text:

• Practice areas, described as the matters you take and the ones you refer out.
• Jurisdictions and bar admissions, office locations and whether you meet clients remotely.
• Fee models: hourly, flat fee for defined services, contingency where permitted, and your consultation policy.
• Languages spoken and typical response time to new inquiries.
• Lawyer bios with admissions and focus areas.

LegalService structured data can describe the firm, its offices and services, as long as it matches the visible text. The free Agent Readiness Checker shows what your site exposes to AI agents today, and Agent-Ready keeps it current.

Where to start

Draft the disclaimer and the intake questions with the lawyer responsible for ethics compliance, then start with Chat on your practice-area pages. Add consultation booking once you are comfortable with what the agent asks and what it refuses.